I specialize in building customer storytelling, advocacy, and marketing initiatives that drive trust, improve brand visibility, and accelerate revenue, particularly in complex B2B environments. My work focuses on turning customers into executive advocates and growth multipliers.

• Led 250+ story-based campaigns to generate bigger and better deals with customers

• Drove revenue increases at key accounts

• Managed in-person projects with executives from Fortune 100 companies in eight countries

• Hosted UserTesting’s illumi Awards for four years, Prophix’s annual Customer Awards, and won Influitive’s BAMMIES Award for Advocate Marketing Program of the Year

• Built Red Carpet, an award-winning customer community that featured a revenue attribution model to track ROI impact