Recorded in Boston and Orlando in February of 2022, this project profiles how Adobe, Google, Readability Matters, and the University of Central Florida leverage human testing to discover a master font set that can make reading easier for everyone
Key results from the Readability Consortium’s innovative testing include:
Validation of technology that increases reading speed by 20 words per minute
Heightened awareness for the potential of greater readability worldwide
Improved plans for better reading functionality across all technological formats
UserTesting leveraged this project to…
Collaborate with Adobe and Google on the marketing side
The consortium promoted this video during the official launch of the Readability Consortium after Google joined the group
Increase ROI by securing and expanding business within the sizable Adobe and Google accounts
Promote the asset in marketing campaigns targeting higher learning and not-for-profit customers
