Recorded at Banco Sabadell headquarters in Sant Cugat del Vallès, just north of Barcelona, in August of 2023. This bilingual project shows how Banco Sabadell’s Research and Design leaders devised an ingenious traffic light system.
Only the experiences (like opening an account, paying your bills, or using a loan calculator) with a QXscore of 85 or higher receive the green light to go live.
Key results from Banco Sabadell’s testing program include:
85 QXscore required for all Banco Sabadell digital experiences before they can go live
50% increase in the speed of bringing projects to market
500 tests run with UserTesting over the past year
Story versions produced for YouTube and elsewhere:
English-language versions: landing page story, long format video, 30-second cut-down, 15-second social media version
Spanish-language versions: landing page story, long format video, 30-second cut-down
Other assets: slide deck for Sales reps, social media posts, UserTesting QXscore press release, illumi Awards press release, Sales Playbook with retail / fashion industry profiles
UserTesting leveraged this project to…
Market UserTesting’s services in account-based campaigns to banking customers and prospects
Serve as a key asset for Product Marketing and other teams to promote QXscore as a proprietary metric unique to UserTesting
Expand sales opportunities within the Spanish market and recruit paid test participants in Spain
Deepen the relationship with Banco Sabadell via bilingual press releases and the illumi Awards ceremony in Seattle
