Recorded as one of five customer video shoots in five days in London, in August of 2021, this project shows how Burberry used a testing program with customers to improve their app and develop personalized content.
Key results from Burberry’s innovative testing with customers include:
4.9 rating on the App Store (up from 4.6) since working with UserTesting
200% increase in customer interaction with personalized content
Insights from contributors helped market key features, including appointment booking
Story versions produced for YouTube and elsewhere:
Landing page story, slide deck for Sales reps, social media posts, illumi Awards press release, Sales Playbook with retail / fashion industry profile
UserTesting leveraged this project to…
Market UserTesting’s services to prospects in the UK (where they saw an impressive uptick after our five projects went live) and retail accounts
Retain the Burberry account and leverage Burberry’s executives as UserTesting super-promoters
Recruit test participants in the UK market
Convince other customers to go on the record with high-production storytelling projects