Recorded in July of 2024, this project was the first major initiative hosted by Wells Fargo at their new Innovation Center in Menlo Park, California. The story explores how Wells Fargo designs with beauty in mind to earn a 4.9 rating from customers on The App Store.
Also recorded a separate 1-on-1 interview series with Nathalie Huni, Wells Fargo’s Managing Director, Head of Design.
Key results from Wells Fargo’s innovative testing with customers include:
4.9 rating on The App Store
One billion+ user sessions annually
20+ increase in CSAT scores
Story versions produced:
Long format video, 30-second cut-down
Landing page story, slide deck for Sales reps, Sales Playbook with banking industry profiles, illumi Awards press release
UserTesting leveraged this project to…
Market UserTesting’s services to other banks and enterprise customers
Secure and potentially expand the Wells Fargo account
Recognize Wells Fargo’s innovators and present them with an illumi Award at The Human Insight Summit in Austin in 2024
